Step 1: Understand the subject
We talk through your goals, the coverage that already exists, and any previous submissions or concerns.
Step 2: Evaluate the evidence
We assess the depth, reliability and independence of each source, then explain its strengths and gaps in writing.
Step 3: Develop a neutral draft
Where the evidence supports it, we prepare factual content with careful citations and balanced language.
Step 4: Navigate the next step
We explain disclosure and the community review routes. Wikipedia editors decide what is accepted and kept.
Principles we hold to
- Sources come first. Press releases, sponsored articles and your own website cannot replace substantial independent coverage.
- Neutrality is essential. An article presents a balanced account of what is published. Promotional copy does not belong.
- Transparency is part of the work. Paid contributions are disclosed. Community decisions remain independent.
Our principles are informed by the Wikimedia Foundation’s guidance on paid editing.